When the Nintendo Wii hit the market is was hard to sort through all of the mini game collections / party games on the system to find the “diamonds in the rough.” But was this the fault of Nintendo? As the years went on the party games began to slow down and almost completely stop, but then Nintendo did something that nobody else saw coming; WiiFit. With the unheard of success of WiiFit the re-insurgence of low quality games hit the market once again with the theme of exercise in attempts to cash in on the popularity of WiiFit. It might come to surprise some of you reading, but my beef is not with the “casual” games that have come to the wii, in fact I would actually say that some of the casual games on the Nintendo Wii have done it 100 times better than a lot of games that were created for the core audience.
The problems I have with the Third Party developers arises when I see games like Dead Space: Extraction and think about what must be going through the heads of the companies behind a game like this. When I look at successful games like The Conduit or “No More Heroes” it purplexes me how Activision and EA haven’t learned from other companies about what is good or bad when it comes to releasing games on the Wii. Let’s look at some of the things that Third Party Developers could do better when it comes to their games on the Nintendo Wii.
1) Where is the Advertising?
Time after time I see games come and go on the Wii that get almost 0 advertisement space (anywhere) and then it also happens to be these exactly same companies that refuse to promote their own product, that complain about the sales time after time. The issue here is actually a complicated one, and will continue until the end of the Nintendo Wii’s life cycle if something doesn’t drastically change. I believe the whole “No money for Advertising on the Wii” mentality started at the beginning, back when Wii Play and Rayman Raving Rabbids where a complete success and all the companies had to do was ride the popularity of the Wii straight to the bank.
Do you remember when you were growing up and everyone always told you that the first impressions where always the most important? Unfortunately I believe that a bunch of lazy developers learned early on that if you selling a game for the Wii could be done with little to no advertising, and yet they never lost this mentality. I’m almost 100% sure that this idea of games selling on the wii with a “Grassroots” technique has carried over into present day on way more than a few games, and can also show why a few games get almost no advertising space even though they could be huge successes.
This is only a piece of the puzzle though and for the other piece of the puzzle I will look at Dead Space: Extraction; the prime example of a game gone terribly wrong when it comes to advertisement. I can remember the first time I learned that Dead Space: Extraction had even been released, it was an interview of EA talking about how horrible the sales had been. I can’t remember everything from my Marketing classes 2 years ago but I do know one thing: if the first time your costumers find out about your product being out, is when you are complaining about the sales of your product, you have done something horribly wrong. The real question really comes down to why EA didn’t Market the game in the first place! While the answer to that question can only truly be answered by EA themselves, I’m sure the Marketing of The Conduit had something to do with their strategy.
For months I have heard numerous people complain about the sales of The Conduit and I’m sure even the people at EA where paying attention to the sales of The Conduit to see how a well advertised game could do on the Wii. The biggest problem with this approach actually arises when you realize that The Conduit ended up selling enough for it’s publisher to be extremely happy with it’s sales and has even warranted a sequel, and the fact that The Conduit was also a new IP while Dead Space was the second game in the series! EA should have marketed the heck out of Dead Space: Extraction, but most importantly they should have actually listened to their player base.
2) Don’t necessarily listen to us 100% of the time, but a bone here and there is actually nice.
This section is very simple: When it seems like almost everyone you talk to is against the idea, don’t expect the game to sell well. This section can actually be about much more than just the Nintendo Wii, but unfortunately it also feels as if 3rd party developers take the install base of the Wii much less serious than the other consoles. When EA told everyone that the Dead Space game on the Wii was going to be an On-rails Shooter there was far more people complaining about the decision than praising EA for their choice. Now that Dead Space: Extraction is out and the sales are far from good, I almost wonder if EA wishes they could go back to early development and change this game to what the gamers wanted, instead of what “they” felt would be better for us.
Another game that disappoints me is the Madden franchise on the Wii which started as my favorite console to play the Madden games on back in 2006. In fact that year Madden ended up selling a lot of copies on the Wii and it was an excellent game that many of my friends and family enjoyed playing. Then it started as a small change here and there, and before we knew it the Madden games had changed completely on the Wii: The players in the game looked horrible, the game started acting more like a party game than a football game, and the advertising / box art became more of a gimmick than anything else. Instead of moving forward with the Madden Franchise on the Wii; EA decided they knew what was best for the Wii players and completely “revamped” something that didn’t need to be changed to begin with. The sales for Madden on the Wii this year were abysmal and I’m sure it’s only a matter of time before EA removes all support for the Nintendo Wii claiming that the owners of the Wii are the problem, which brings me to my third point:
3) Stop blaming the gamers for your mistakes and start looking at what you did to deserve the sales!
I don’t think I need to say anything about this, I’m pretty sure it speaks for itself.
4) Stop trying to create gimmick games, and give us something new!
“Madden, Dead Space: Extraction, Marvel: Ultimate Alliance, Soul Caliber: Legends, and Dead Rising: Chop Til You Drop”
What do all of these games have in common? Well if you guessed that all of them where all created under the impression that they would sell because they put a little bit of “Nintendo Wii waggle” into the game, or because another game in the same genre did incredibly well so they were trying to create the exact same gimmick, then you were correct.
It almost feels like some of the big Western Developers simply look at the Nintendo Wii as a console full of nothing but trash, and therefore deserves more trash and not a single quality game. A lot of people try to discredit others by saying that the Wii is underpowered and that the wii isn’t capable of games like Mass Effect in quality. This is completely untrue when all you have to do is look at the incredibly quality of Nintendo games that have come out this generation or even look at an incredible game such as Muramasa: The Demon Blade by a small Indie company, which looks and plays better than most games created by development teams with ten times the money.
I constantly read articles about companies complaining about the “quality” of the Nintendo Wii and how they refuse to create good games for the system. Companies such as Infinity Ward are usually the first ones to take a shot at the Wii when they get a chance. The only response I can give for companies like Infinity Ward or Valve is that I think they could produce an excellent experience on the Wii, and by not doing so, they are hurting themselves by limiting their own potential this generation. Step out from your little shell and see how great a game created by your development team could be on a system like the Wii, and you might just be surprised by the sales figures at the end of the day, just look at Treyarch.
5) In Conclusion
I would just like to say that the Nintendo Wii has a chance to immerse the gamer deeper into your game than you have ever been able to do to this point on a home gaming console. Nintendo has done an incredible job to this point at producing one triple A title after another since the release of the Wii 3 years ago, but Nintendo cannot keep the gamer satisfied 365 days a year for how ever many years the Nintendo Wii will be around. Wouldn’t it be a great concept if companies actually created incredible games for the wii that actually had big development budgets and even bigger marketing budgets?
I don’t know what the Third Party Developers are so afraid of, but game like Monster Hunter Tri are already proving that a game with a big budget on the Wii can sell Millions. It’s funny how when you set out to create a game that the gamers want, instead of following everyone else, you find yourself in a nice place. We don’t want more games on the wii, we just want more Quality Games on the Wii, that’s all we ask, and that’s all we want. Stop using the Wii user base for your own experiments so you can give the quality titles to everyone else but us, we would like you to give us some quality titles as well!
Part 1 can be found at: http://anothertomorrow.net/?p=85
Part 3 can be found at: http://anothertomorrow.net/?p=142